There are numerous speculations as to why Apple logo is half bitten. The unique logo even got the attention of Coca-Cola, who recruited Long to design a logo for their company following the unveiling of the logo of Apple. In the logo, he placed the silhouette of his face in the eaten part of the apple, to indicate the loss of a visionary that Apple (and all who appreciated Jobs’ tribute to the world) would have forever. Then, after the passing of CEO and founder, Steve Jobs, Hong Kong design student, Jonathan Mak Long created a unique logo tribute to Jobs.

The company changed to a silver logo design with a bite out of it later. The Current Apple logoĭelving deep into the Apple logo history, as mentioned, the current apple logo was born from the minds of Rob Janoff, famous for creating corporate identities and logos. But, once the new streamlined computer was created more recently, they removed the rainbow logo because it didn’t seem to fit with the more modern look. For example, the rainbow logo seemed to work fine on the original beige Apple computer (old-fashioned) version. Like any logo, there were a few hiccups along the way. Following this, in 1977, a designer named Rob Janoff created a logo with a rainbow scheme that was used until 1999. So, the initial logo was drawn by hand by Ronald Wayne and showed Sir Isaac Newton underneath an apple tree, as in the famous painting. Let’s raise the curtain on the Apple logo evolution phenomenon, that has ever since fascinated people all over the world. Looking at the history of the logo may shed some light on this question. After brainstorming different names and logos for his company, he and Wozniak decided on Apple due to its allusions to the “forbidden fruit” in “The Garden of Eden,” and the idea of it being a required element of all that is good and wholesome.īut what role did the logo itself play in the success of Apple? Jobes also valued branding and used the unique logo to promote his brand. He didn’t want computers just to be something someone used from a consumer end. Much of this standard of quality came from the individual philosophies of Steve Jobs, who believed that technology should allow people to create and discover the great things of life, to explore, and invent and create. And the Apple logo history is another aspect that makes the brand so enigmatic. The brainchild of Steve Jobs and Steve Wozniak, Apple has continued to set the norms on excellence with several new high-tech gadgets that, to many, are the only kind of technology they would ever need. is synonymous with high standards of quality, innovative technologies, and for setting the curve on progress in the technology world.

Apple mainstage logo